PÔLE D'EXPERTISE HOSPITALITY

lundi 11 mars 2013

CREATION OF SERENITY HOTEL IN HUE IN VIETNAM

There are many beautiful palaces in Hué in Vietnam

Today in Vietnam there are about 8.15 million elderly people, accounting for 9.4% of the population. Vietnamese elderly population will enter a phase called “aging period” after 2017 and in the next two decades will enter a period of “aging population”. According to the information from the National Committee for the elderly population in Vietnam: In 2050, 30% of Vietnam's population will be over 60. The elderly population in Vietnam will become important.

In Vietnam, most of the elderly people live in rural areas with 81.2% and 18.8% live in urban areas. Purchasing power of the elderly people today in Vietnam increases with the Vietnamese economy. The elderly people are often lonely and their wishes to travel and stay in a serenity hotel are a reality which we must be careful in the hospitality industry today.

My idea is to create a hotel type of Serenity hotel for the Seniors, in which the Seniors will be the best welcome customers because all of the services in this hotel will be adapted for them. We shall realize for the Seniors a confortable hotel with a high gastronomy, with Spa and fitness, with a rich cultural life, and also good rest, good accompaniment of the elderly people in serenity, and we shall create a good ambiance in our hotel which is different of the nursing homes.

I choose to build the first Serenity Hotel in Hué because Hué is an important cultural city of Vietnam, because the high gastronomy in Hué is excellent, because the cultural life in Hué has become a lifestyle, because the landscapes in Hué are splendid, because the life in Hué is quiet and peaceful.

I hope also to develop this concept to attract international customers.

Frédéric NGUYEN EICHHOLZER
(February 2013)

jeudi 29 novembre 2012

MERRY CHRISTMAS 2012

MERRY CHRISTMAS 2012!
Film realized by Frédéric Nguyen Eichholzer.

jeudi 3 mai 2012

THINK TANK... THINK THANK!

The Think Tank in Hotel Lutetia Paris in April 27th 2012 was very interesting.
At first with Mr. Mark Rainford of De Care Systems Ireland, I have learned a lot of important things: exceptional services on multi-screens, internet explorer, websites, apps, iphone, Android, Nokia, Blackberry, that every platform should be tailored to meet the needs of the customers, the opportunity with 8 stages of the online travel buyer, the Appsuite and Travelbee with their key features, new technologies, the parties of FMKRS workshops, the available templates... The Intelligent Content Delivery (ICD) is very important for my online page... For Travel all these things are really important!
"Google - A Marketing Partner for Hoteliers" which was presented by Ms. Emilie Alba of Oneglobe Network Team, gave me ideas about competences of hospitality, VCS principe, google map, yelp, local search sites, Tripadvisor, hotel guests, integration app system... There were solutions for all people who would want to change!
I like very much the Easy Lift Service App of Sanjerbek and Alexandra, may be one day use this intelligent creation in Vietnam?
I especially like LobbyFriend because this service is very well for hospitality and tourism. I think that Lobbyfriend is clearly the friend of lobbies!
"Appnostic - Social Future Hotel Services and Bookings" which was presented by Mr. Brian Dass, CEO Appnostic, was very positive and interesting for me. The optimization of Appnostic is a great point! I don't forget the control system and the development of the system concerning Appnostic.
BrandStory Talking was a time of happiness: OscarPRGirl is reactive, MAHLIA is full of imagination, Sephora app for Ipad with music and innovation is Marketing! We need to use images, colors, comments, Marketing... for development! Le Citizen with Hotel du Canal Paris, with Room Service 79, Magic paper, Laissez-vous guider par Ipad, are "Meet in Style"! The video about Louis Vuitton was very interesting: sad atmosphere, sad colors, a digital marketing by pictures of a reason. Beautiful story. I think that the management of a hotel is not just turnover, but it is the management of art, culture, it is the exploitation of philosophy and sensibility, it is the management of emotions and the management of business plays.
Hotel Lutetia Paris Presentation was splendid. Music ambiance, slowly speak, black and white colors, patrimony, architecture, culture, valorisation... After this presentation we shall remember Hotel Lutetia Paris and the Think Tank.
The Futuremaker Think Tank was very interactive! It was too rich in imagination!
Thank you very much Ms. Craig, thank you for digital marketing! And finally I want to write these words: THINK TANK... THINK THANK!

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS.
(Paris, May 3rd 2012)