The Think Tank in Hotel Lutetia Paris in April 27th 2012 was very interesting.
At first with Mr. Mark Rainford of De Care Systems Ireland, I have learned a lot of important things: exceptional services on multi-screens, internet explorer, websites, apps, iphone, Android, Nokia, Blackberry, that every platform should be tailored to meet the needs of the customers, the opportunity with 8 stages of the online travel buyer, the Appsuite and Travelbee with their key features, new technologies, the parties of FMKRS workshops, the available templates... The Intelligent Content Delivery (ICD) is very important for my online page... For Travel all these things are really important!
"Google - A Marketing Partner for Hoteliers" which was presented by Ms. Emilie Alba of Oneglobe Network Team, gave me ideas about competences of hospitality, VCS principe, google map, yelp, local search sites, Tripadvisor, hotel guests, integration app system... There were solutions for all people who would want to change!
I like very much the Easy Lift Service App of Sanjerbek and Alexandra, may be one day use this intelligent creation in Vietnam?
I especially like LobbyFriend because this service is very well for hospitality and tourism. I think that Lobbyfriend is clearly the friend of lobbies!
"Appnostic - Social Future Hotel Services and Bookings" which was presented by Mr. Brian Dass, CEO Appnostic, was very positive and interesting for me. The optimization of Appnostic is a great point! I don't forget the control system and the development of the system concerning Appnostic.
BrandStory Talking was a time of happiness: OscarPRGirl is reactive, MAHLIA is full of imagination, Sephora app for Ipad with music and innovation is Marketing! We need to use images, colors, comments, Marketing... for development! Le Citizen with Hotel du Canal Paris, with Room Service 79, Magic paper, Laissez-vous guider par Ipad, are "Meet in Style"! The video about Louis Vuitton was very interesting: sad atmosphere, sad colors, a digital marketing by pictures of a reason. Beautiful story. I think that the management of a hotel is not just turnover, but it is the management of art, culture, it is the exploitation of philosophy and sensibility, it is the management of emotions and the management of business plays.
Hotel Lutetia Paris Presentation was splendid. Music ambiance, slowly speak, black and white colors, patrimony, architecture, culture, valorisation... After this presentation we shall remember Hotel Lutetia Paris and the Think Tank.
The Futuremaker Think Tank was very interactive! It was too rich in imagination!
Thank you very much Ms. Craig, thank you for digital marketing! And finally I want to write these words: THINK TANK... THINK THANK!
Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS.
(Paris, May 3rd 2012)
