CREATION OF SERENITY HOTEL IN HUE IN VIETNAM

There are many beautiful palaces in Hué in Vietnam

Today in Vietnam there are about 8.15 million elderly people, accounting for 9.4% of the population. Vietnamese elderly population will enter a phase called “aging period” after 2017 and in the next two decades will enter a period of “aging population”. According to the information from the National Committee for the elderly population in Vietnam: In 2050, 30% of Vietnam's population will be over 60. The elderly population in Vietnam will become important.

In Vietnam, most of the elderly people live in rural areas with 81.2% and 18.8% live in urban areas. Purchasing power of the elderly people today in Vietnam increases with the Vietnamese economy. The elderly people are often lonely and their wishes to travel and stay in a serenity hotel are a reality which we must be careful in the hospitality industry today.

My idea is to create a hotel type of Serenity hotel for the Seniors, in which the Seniors will be the best welcome customers because all of the services in this hotel will be adapted for them. We shall realize for the Seniors a confortable hotel with a high gastronomy, with Spa and fitness, with a rich cultural life, and also good rest, good accompaniment of the elderly people in serenity, and we shall create a good ambiance in our hotel which is different of the nursing homes.

I choose to build the first Serenity Hotel in Hué because Hué is an important cultural city of Vietnam, because the high gastronomy in Hué is excellent, because the cultural life in Hué has become a lifestyle, because the landscapes in Hué are splendid, because the life in Hué is quiet and peaceful.

I hope also to develop this concept to attract international customers.

Frédéric NGUYEN EICHHOLZER
(February 2013) 
 

MERRY CHRISTMAS 2012

MERRY CHRISTMAS 2012!
Film realized by Frédéric Nguyen Eichholzer.

THINK TANK... THINK THANK!

The Think Tank in Hotel Lutetia Paris in April 27th 2012 was very interesting.
At first with Mr. Mark Rainford of De Care Systems Ireland, I have learned a lot of important things: exceptional services on multi-screens, internet explorer, websites, apps, iphone, Android, Nokia, Blackberry, that every platform should be tailored to meet the needs of the customers, the opportunity with 8 stages of the online travel buyer, the Appsuite and Travelbee with their key features, new technologies, the parties of FMKRS workshops, the available templates... The Intelligent Content Delivery (ICD) is very important for my online page... For Travel all these things are really important!
"Google - A Marketing Partner for Hoteliers" which was presented by Ms. Emilie Alba of Oneglobe Network Team, gave me ideas about competences of hospitality, VCS principe, google map, yelp, local search sites, Tripadvisor, hotel guests, integration app system... There were solutions for all people who would want to change!
I like very much the Easy Lift Service App of Sanjerbek and Alexandra, may be one day use this intelligent creation in Vietnam?
I especially like LobbyFriend because this service is very well for hospitality and tourism. I think that Lobbyfriend is clearly the friend of lobbies!
"Appnostic - Social Future Hotel Services and Bookings" which was presented by Mr. Brian Dass, CEO Appnostic, was very positive and interesting for me. The optimization of Appnostic is a great point! I don't forget the control system and the development of the system concerning Appnostic.
BrandStory Talking was a time of happiness: OscarPRGirl is reactive, MAHLIA is full of imagination, Sephora app for Ipad with music and innovation is Marketing! We need to use images, colors, comments, Marketing... for development! Le Citizen with Hotel du Canal Paris, with Room Service 79, Magic paper, Laissez-vous guider par Ipad, are "Meet in Style"! The video about Louis Vuitton was very interesting: sad atmosphere, sad colors, a digital marketing by pictures of a reason. Beautiful story. I think that the management of a hotel is not just turnover, but it is the management of art, culture, it is the exploitation of philosophy and sensibility, it is the management of emotions and the management of business plays.
Hotel Lutetia Paris Presentation was splendid. Music ambiance, slowly speak, black and white colors, patrimony, architecture, culture, valorisation... After this presentation we shall remember Hotel Lutetia Paris and the Think Tank.
The Futuremaker Think Tank was very interactive! It was too rich in imagination!
Thank you very much Ms. Craig, thank you for digital marketing! And finally I want to write these words: THINK TANK... THINK THANK!

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS.
(Paris, May 3rd 2012)

INTRODUCTION TO FANBOX

GOOGLE PROJECT GLASS

ANIMALS SERVICE MOBILE

Open publication - Free publishing - More business

ANIMALS SERVICE MOBILE
Created by Frédéric NGUYEN EICHHOLZER, MBA2B, IEMI-CMH PARIS

MOBILE MARKETING OF MARRIOTT AND MANDARIN ORIENTAL IN HOSPITALITY

Open publication - Free publishing - More business

Presented by Noe RODRIGUEZ & Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH.

Louis Vuitton Fall/Winter 2012/2013 Full Fashion Show

Louis Vuitton Fall/Winter 2011/2012 Full Fashion Show

GENERATION FLUX

The fable "The miller, his son and the donkey"

GENERATION FLUX, IT'S ABOUT ATTITUDE, NOT ABOUT AGE.

How do I relate to Generation Flux and how will it affect my career success?

I found this article very interesting. It's important to identify when the things are chaotic and when they are not.

I remember the widely dispersed fable "The miller, his son and the donkey". Though it may have ancient analogues, the earliest extant version is in the work of the 13th century Arab writer Ibn Said. There are many eastern versions of the tale and in Europe it was included in a number of Mediaeval collections. Since then it has been frequently included in collections of Aesop's fables as well as the influential Fables of Jean de la Fontaine.
The basic situation in this fable is of a man and his son who are accompanied by their donkey and meet constant criticism from passers by of the way it is used or treated by them. The story's purpose is to show that everyone has their own opinion and there is no way one can satisfy all. There are four or five different elements to the story that are ordered differently according to version. When both walk beside the donkey they are criticised for not riding it. When the father rides, he is blamed for making his young son walk; when the son rides, he is blamed for leaving his elderly father on foot. When both ride, they are berated for overburdening their beast. In later versions the father then exclaims that the only option left is to carry the donkey on his back; in others he does so, or father and son tie the donkey to a pole which they carry on their shoulders. This action causes general mirth and has an unhappy outcome, resulting in the donkey's death through one cause or another.

We live today in a period of complex economy. The new technologies are developed and we have many forms of digital marketing, social media, and our life attitude changes quickly with the chaotic economic situations. When we try to adapt too speedily, we are also influenced by generation flux and we have also different reactions.

Reading this article, I think that I should have to adapt in all situations. The generation flux is very important for me because it will affect my career success in my future professional life. I should learn new things and I should have to be informed about all things which are happening around me, for to have a good attitude and for to adapt in the modern evolution of the world.

A good flexibility in the marketing strategies when we understand generation flux, is a success key of business. Many people in the business think that generation flux is one of the most important elements, and they are ready to use a generation flux marketing!

Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

SOCIAL INFLUENCE ACTION PLAN OF HOTELBLOOM BRUSSELS

Open publication - Free publishing - More business

SOCIAL INFLUENCE ACTION PLAN OF BLUE DRAGON HOTEL IN VIETNAM

SOCIAL INFLUENCE MARKETING TRENDS

Social Influence Marketing Trends for 2010

View more PowerPoint from Shiv Singh

MBA in International Hospitality and Luxury Brand Management Digital Marketing and Social Media

TV EVERYWHERE: AN IMPACT ON HOSPITALITY INDUSTRY

TV everywhere has a significant impact on the hospitality industry on Prezi

THE FUTURE OF SOCIAL MEDIA

REPUTATION MANAGEMENT SEMINAR REPUTATION MANAGEMENT DIRECTOR JOB DESCRIPTION

Reputation Management Director Job Description

Reputation Management Director Job Profile and Description

The Reputation Management Director is often employed in the PR firms and the post is actually very akin to the damage or loss control management director who has the responsibility to manage the potential financial losses of the company.  He or she has the responsibility to oversee a team of online search engine management consultants who manipulate search results to overwhelm negative slanderous content. The aim is to be ensure  that only positive one appear about a person, brand or company name on the first pages of search engine result.

Reputation Management Director Duties and Responsibilities

There are the following duties and responsibilities of a reputation management director:

• It will be needed to meet the clients to determine the extent of reputation damage from negative content.

• He or she needs to oversee the contents appearing in the first pages of a search engine result about their name or keyword.

• It will be the duty to present the options to the client to assist in their decision.

• He or she is responsible for implementing online reputation management.

• He or she needs to oversee the functions of the team of professionals to ensure they provide optimum service to clients.

• It will be needed to ensure that the work is in accordance with company rules and standards.

• He or she has the responsibility to develop the strategies and standards in implementing search engine manipulation properly.

Reputation Management Director Skills and Specifications

The required skills and specifications of a person desiring to do the job of a reputation management director are as follows:

• The person must necessarily have the excellent command of search engine optimization as applied in search result manipulation

• The other skills required in a person to do the job are the skills of communication and negotiation.

• He or she should have excellent interpersonal skills to deal with website owners and clients.

• He or she should have excellent organizational and problem solving skills.

• The person must have the multitasking abilities to do the multi tasking job.

Reputation Management Director Education and Qualifications

• The basic degree required for the job is a Master’s degree in management and administration.

• The person will be preferred fro the job having 10-15 years of past working experience in marketing, public relations or risk management.

Reputation Management Director Salary

The salary basically depends upon the location of the company, the industry, where it belongs and the value of reputation.

• The annual salary of a Reputation Management Director ranges from a low of $70,500 to a high of $137,700.

MY KEY ACHIEVEMENTS IN CLASS OF DIGITAL MARKETING AND REPUTATION MANAGEMENT

 

Many thanks!

The Digital Marketing and Reputation Management courses were very interesting.

Thanks to Digital Marketing and Reputation Management, I learned many things about online business and communication. I like very much marketing online, design, understanding social media, online relationship, search engine optimization...

Digital Marketing and Reputation Management are very important for a good business in hospitality and tourism. We live today in a world of communication and Digital Marketing is a very strong tool. It is really an intelligence of effective innovation.

I developed in these courses my creativity. I had new interesting experiences.

I have now many new good friends: Slideshare, Issuu, Prezi, SOMOLO, SEO...

Thanks to Digital Marketing and Reputation Management courses, now I know that there are familiar traditions of marrying luxury with the latest offerings from digital media, new technologies and innovation, and some of the brightest digital innovators, conceptors, inventors, developers and thinkers of our times like to provide luxury brands with an entry into the “now and here” of digital media and innovation today. 

I understood the role of digital marketing and reputation management for business in international hospitality and international tourism in our currently world.

Digital Marketing and Reputation Management are very important for my future professional life in international hospitality and international tourism.

Frédéric NGUYEN EICHHOLZER

MBA2B, IEMI-CMH PARIS

2012

MY FAVORITE RESTAURANT

For an unforgettable evening, I have selected for you this cozy restaurant with an exotic cuisine and a stunning view of Eiffel Tower.

It is the White House, Paris.

Perched on the roof of the Theatre des Champs-Elysées, on the fashionable Avenue Montaigne, the restaurant offers a breathtaking view of the Eiffel Tower with its huge picture window. In the White House restaurant, we leave Paris for Languedoc cuisine and its colors. In the kitchen we find a talented Chef, Sylvain Ruffenach, he invites you on a journey while making the dishes imagined by the Pourcel twins, who have decidedly earned their stars in the Michelin guide. This is an awakening for your senses, imaginative compositions that are full of flavours, with a Chef who is giving new life to a cuisine of Mediterranean origins, with a tendency towards specialties from the Languedoc. The dishes are well thought through, they are so fine they will have all palates sparkling. We have mixes of flavours here, a farandole of multiethnic smells, a careful presentation, nothing is lacking in this cuisine that just like the place will take you elsewhere in a matter of minutes.
Trendy decor which has been reviewed by one of the best student of Philippe Starck, Imaad Rahmouni. Special mention to the phosphorescent bar of changing colors.
You simply cannot miss the White House, it is a historical, magic, different and gourmet place so come here and taste a few moments out of time....

Budget just 80 to 100 euros

White House

15 Avenue Montaigne, Paris, France
Phone: 33 (0)1 79 97 33 73

Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS
January 2012

ATTRIBUTES OF LUXURY BUYERS

Open publication - Free publishing - More business

Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS
2012