CREATION OF ZEN CLOUD HOTEL

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Today people are really not satisfied of their body and mind. There are many problems in their lives such as frustration, depression, sadness, despair, fear… The human diseases are caused by psychological stress, tiredness, anxiety, distress…

People need to have a good rest during their holidays.

The solution of a quiet hotel is an interesting thing to satisfy them. The view of an exceptional beautiful panorama in the hotel could be bring for them a serenity and help them to stop the development of their psychological diseases into diseases in the body.

I propose today an idea about a new hotel which I called the Zen Cloud Hotel, with a Zen atmosphere, with a splendid view of the clouds, with quiet rooms, with natural wood materials which will be used for all the interior of the hotel, for the rooms, the restaurants and the Spa, with a meditation concept and a fantastic concept.

My philosophy is to promote a form of tourism which respects ecology system and the environment. I also use modern technological innovations to reduce the impact on the environment. I would want to participate in a real environmental awareness in the region of Dalat and I would participate to the development of tourism and hospitality of Dalat.

Having lived many years in Dalat in Vietnam, I would want to create a hotel which is adapted of the profile of this region. To create the Zen Cloud Hotel in Dalat in Vietnam is not only commercial, but it is also the desire to offer a relaxing hotel of peace, with the goal for the customers to discover spiritual, traditions and culture, to treat their depression, to find the antidote of stress and anxiety, to take care their health and to be happy in their life.

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS

SUSTAINABLE DEVELOPMENT IN A HOTEL

Our goal is not only the profit of a hotel but our goal is to contribute in all human development in the region. We wish to participate in the economic development of the region based in the local cultural and social values. For example, in Dalat Zen Cloud Hotel in Vietnam, we encourage the labor and the participation of local ethnic minorities such as K’ho or M’nong, in the creation and the construction of the hotel: manufacturing of fabrics and embroideries for the furniture and decoration of Zen Cloud Hotel, the management of elephants service… We buy the local ethnic minority handicraft products for our shop in the hotel. We emphasize the local culture and traditions. We organize visit and shopping for our customers to the ethnic minority villages.
We offer also formations and jobs in our hotel for the local people.
We want to realize sustainable development by the way to advance hand in hand with the environment, leaving no one on the side of the road.

We encourage also the Fair Trade

Globalization has created wealth, but also has increased inequality in the world. Today, fair trade is emerging as a more human mode of exchange between the real producers and consumers around the world.
Zen Cloud Hotel wishes to have a fair trade label by encouraging local economic developments, by encouraging their labor and their production of handicrafts, so we will participate actively in fair trade.

“Fair trade is a trading partnership based on dialogue, transparency and respect, with the aim of achieving greater equity in world trade. It contributes to sustainable development by offering better trading conditions and guaranteeing the rights of marginalized producers and workers, especially in the south of the planet.”

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS.

ABU DHABI EMIRATES PALACE TRIP ADVISOR NOTES

Abu Dhabi Emirates Palace Reputation Management

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Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

OUT WITHOUT A DOUBT

Out without a doubt

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Social Media Revolution 2011

Social Media is here to stay, the only thing that will change is that more and more people and businesses will be using it. The coming years will dictate what the new social norms are going to be and such.
Building relationships not only helps to sell but importantly recommend good deals to friends and families.
If Facebook were a country it would have the highest levels of illiteracy and unemployment among the developed nations...
For all intents and purposes, Country Facebook would be a Third World Nation!

BLUEWALKS iPHONE TRAVEL APP

bluewalks, iPhone app from Cristobal Viedma on Vimeo.

Bluewalks was an online and mobile service for travelers who want to explore tourist destinations having all the information the needed at the palm of their hand.
Bluewalks.com is a free collaborative platform to discover, create and share walking tours with others. The main concept is to allow anybody to create and update the information of any route, just like Wikipedia does for pages. It is a combination of Google Maps and Wikipedia. Users can also embed images with descriptions on each point of interest when they draw their walks.
This project started off in 2008 by a group of students from Royal Institute of Technology in Stockholm, Sweden. So far, Bluewalks has won awards which include Seedrocket 2009 and Start Innovation and Sustainability 2009. The project was created with a goal to rediscover the city through the eye of city travellers and to encourage people to share their perspective of their own location.
On 8 September 2009, Bluewalks released an iPhone OS application, Bluewalks Mobile on the App Store.

ABU DHABI EMIRATES PALACE AND ITS ONLINE VISIBILITY

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ABU DHABI EMIRATES PALACE AND ITS ONLINE VISIBILITY
Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

Abu Dhabi Emirates Palace satellite map large rectangle image link

Abu Dhabi Emirates Palace satellite map large rectangle image link.

GOOGLE PLUS MY FRIEND

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Presented by
Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

DIGITAL MARKETING AND MY FUTURE PROFESSIONAL LIFE

DIGITAL MARKETING becomes my friend who will help me in my future professional life in tourism and hospitality.
All the new technologies of Digital Marketing are very interesting for me. I consider Digital Marketing as a very intelligent system and a special working tool for me. 
I think that Digital Marketing will merrily follow me for many years.
My future hotel needs Digital Marketing.
I like to compare all marketing strategies about tourism and hospitality.

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

MY TWITTER ABOUT TOURISM

Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".

MY TWITTER IS ABOUT TOURISM.
My Twitter Link is:

https://twitter.com/#!/CETRAD

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

HOW TO USE GOOGLE HOTEL FINDER TO INCREASE YOUR ONLINE VISIBILITY

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HOW TO USE GOOGLE HOTEL FINDER TO INCREASE YOUR ONLINE VISIBILITY
Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

HOW TO USE GOOGLE HOTEL FINDER

Google’s Hotel Finder experiment uses its custom search algorithms to find you the best prices from all the popular travel sites and allows you to easily customize your search criteria based on location, price, hotel class and user ratings from previous reviews.

HOTEL MARKETING - GOOGLE TOOLS UPDATE

Hotel Marketing - Google Tools Update

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SEO - SEARCH ENGINE OPTIMIZATION

Open publication - Free publishing - More hospitality

SEO is very important to an excellent website.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

CREATION OF MAGIC CHAMELEON HOTELIN DALAT IN VIETNAM

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CREATION OF MAGIC CHAMELEON HOTEL IN DALAT IN VIETNAM
Created by Frédéric NGUYEN EICHHOLZER
IEMI-CMH

PE HOSPITALITY WORD CLOUD

 WORD CLOUD created by Frédéric NGUYEN EICHHOLZER