Today people are really not satisfied of their body and mind. There are many problems in their lives such as frustration, depression, sadness, despair, fear… The human diseases are caused by psychological stress, tiredness, anxiety, distress…
People need to have a good rest during their holidays.
The solution of a quiet hotel is an interesting thing to satisfy them. The view of an exceptional beautiful panorama in the hotel could be bring for them a serenity and help them to stop the development of their psychological diseases into diseases in the body.
I propose today an idea about a new hotel which I called the Zen Cloud Hotel, with a Zen atmosphere, with a splendid view of the clouds, with quiet rooms, with natural wood materials which will be used for all the interior of the hotel, for the rooms, the restaurants and the Spa, with a meditation concept and a fantastic concept.
My philosophy is to promote a form of tourism which respects ecology system and the environment. I also use modern technological innovations to reduce the impact on the environment. I would want to participate in a real environmental awareness in the region of Dalat and I would participate to the development of tourism and hospitality of Dalat.
Having lived many years in Dalat in Vietnam, I would want to create a hotel which is adapted of the profile of this region. To create the Zen Cloud Hotel in Dalat in Vietnam is not only commercial, but it is also the desire to offer a relaxing hotel of peace, with the goal for the customers to discover spiritual, traditions and culture, to treat their depression, to find the antidote of stress and anxiety, to take care their health and to be happy in their life.
Our goal is not only the profit of a hotel but our goal is to contribute in all human development in the region. We wish to participate in the economic development of the region based in the local cultural and social values. For example, in Dalat Zen Cloud Hotel in Vietnam, we encourage the labor and the participation of local ethnic minorities such as K’ho or M’nong, in the creation and the construction of the hotel: manufacturing of fabrics and embroideries for the furniture and decoration of Zen Cloud Hotel, the management of elephants service… We buy the local ethnic minority handicraft products for our shop in the hotel. We emphasize the local culture and traditions. We organize visit and shopping for our customers to the ethnic minority villages.
We offer also formations and jobs in our hotel for the local people.
We want to realize sustainable development by the way to advance hand in hand with the environment, leaving no one on the side of the road.
We encourage also the Fair Trade
Globalization has created wealth, but also has increased inequality in the world. Today, fair trade is emerging as a more human mode of exchange between the real producers and consumers around the world.
Zen Cloud Hotel wishes to have a fair trade label by encouraging local economic developments, by encouraging their labor and their production of handicrafts, so we will participate actively in fair trade.
“Fair trade is a trading partnership based on dialogue, transparency and respect, with the aim of achieving greater equity in world trade. It contributes to sustainable development by offering better trading conditions and guaranteeing the rights of marginalized producers and workers, especially in the south of the planet.”
Social Media is here to stay, the only thing that will change is that more and more people and businesses will be using it. The coming years will dictate what the new social norms are going to be and such.
Building relationships not only helps to sell but importantly recommend good deals to friends and families.
If Facebook were a country it would have the highest levels of illiteracy and unemployment among the developed nations...
For all intents and purposes, Country Facebook would be a Third World Nation!
Bluewalks was an online and mobile service for travelers who want to explore tourist destinations having all the information the needed at the palm of their hand.
Bluewalks.com is a free collaborative platform to discover, create and share walking tours with others. The main concept is to allow anybody to create and update the information of any route, just like Wikipedia does for pages. It is a combination of Google Maps and Wikipedia. Users can also embed images with descriptions on each point of interest when they draw their walks.
This project started off in 2008 by a group of students from Royal Institute of Technology in Stockholm, Sweden. So far, Bluewalks has won awards which include Seedrocket 2009 and Start Innovation and Sustainability 2009. The project was created with a goal to rediscover the city through the eye of city travellers and to encourage people to share their perspective of their own location.
On 8 September 2009, Bluewalks released an iPhone OS application, Bluewalks Mobile on the App Store.
DIGITAL MARKETING becomes my friend who will help me in my future professional life in tourism and hospitality.
All the new technologies of Digital Marketing are very interesting for me. I consider Digital Marketing as a very intelligent system and a special working tool for me.
I think that Digital Marketing will merrily follow me for many years.
My future hotel needs Digital Marketing.
I like to compare all marketing strategies about tourism and hospitality.
Tourism is travel for recreational, leisure or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes".
Google’s Hotel Finder experiment uses its custom search algorithms to find you the best prices from all the popular travel sites and allows you to easily customize your search criteria based on location, price, hotel class and user ratings from previous reviews.
SEO is very important to an excellent website.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms typed into search engines and which search engines are preferred by their targeted audience.
Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Vietnam's economy is a mixed economy. While the economy is increasingly market of the State's intervention in the economy remains at high levels.
Vietnam government admitted that Vietnam's economy is an economy operating under market mechanisms, and many countries and economic blocks including a market economy advanced recognition of Vietnam as well as background market economy.
Vietnam has many economic sectors. Manner determined by the current government of Vietnam has the following economic sectors: state economy, collective economy, private economy (individual, small owners, private capital), private economic is the state, economic capital is foreign investment.
In 2010 Vietnam gross domestic product is estimated to be 6.78%, making the average growth rate from 2006 to 2010 7.01%. (GDP Vietnam 2010 is 104.6 billions USD).
Analysis of the hospitality market in Vietnam
Vietnam is an emergent hospitality market.
Described by some observers as the next Asian Tiger, Vietnam has emerged from political isolation with a rush. Some USD 18.2 billion in capital has financed nearly 1,300 separate projects as of January, 1996 following economic reform that opened the country to foreign investment. Of those projects involving foreign investment, the service and tourism industries ranked second, accounting for USD $6.3 billion as of January, 1996. The Vietnam government has reported it expects foreign investment of some USD $40 billion between 1994 and the year 2000. For international companies in the hospitality and tourism industries, this Southeast Asian nation represents both a highly promising and problematic market. Major hotel development underway in the country's two major cities Ho Chi Minh City and the capital city of Hanoi - may result in market saturation by 1998. It is to be noted that there are now 231 foreign joint ventures for tourism capitalized at nearly USD $5.0 billion, and a number of new hotels of international standards have been built in Hanoi, Ho Chi Minh City, Hai Phong and Danang. Development outside these cities has already become a focus of international groups and may ultimately be a source of considerable opportunity as crumbling infrastructure is rebuilt and the country takes its place in the global trade arena.
According to a survey by consulting firm and managing real estate CB Richard Eliss (CBRE Vietnam), from now to 2020, demand for hotel rooms for the whole country of Vietnam will be very high while the supply is very limited.
Currently in Vietnam, the standard rooms of the hotels 3-5 stars just reached nearly 5,000 rooms and the standard rooms of hotels 1-2 stars nearly 6,300 rooms. Meanwhile, according to surveys of CBRE, the demand in 2020 for hotels 3-5 stars would be about 11,100 rooms and for hotels 1-2 stars more than 20,000 rooms.
One of the underlying cause boosting the demand for hotel rooms in Vietnam is the growth of Vietnam's tourism. There are also other causes such as the attractiveness of investment in Vietnam, for investors, foreign investment funds, particularly since Vietnam joined the WTO.
Hotel management group Accor International is aiming to end in 2013 will manage 30 hotels with different brands in Vietnam hospitality market.
Patrick Basset, executive vice president of Accor in Vietnam, the Philippines, Japan and South Korea, said that Accor is currently managing 14 hotels with the brands Sofitel, MGallery, Novotel and Mercure in Vietnam, and the 16 other future hotels will be active in three years.
Pullman Resort on the island Hoa Phuong in Hai Phong, and Pullman Da Nang Resort are the two luxury brand projects of Accor group. With these two new projects, Accor will manage a total of five Pullman hotels in Vietnam hospitality market.
Pullman hotels in Vung Tau, Da Nang and Hanoi will be launched in 2011, and Pullman hotel in Hai Phong city, and Pullman hotel resort on the island Hoa Phuong in Hai Phong, will be inaugurated in 2013.
Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS.
Featuring model Anne Vyalitsyna in a breathtaking backdrop of Capri, the Louis Vuitton’s Spring/Summer 2011 Cruise Collection is based on four themes – 60s styles colorama, modern nostalgia, Lolita on the road and 50s Hollywood glamor.
The collection is very beautiful and glamorous.
The Louis Vuitton brand and the famous LV monogram are among the world's most valuable brands. According to a Millward Brown 2010 study, Louis Vuitton is the world's 29th most valuable brand, right after Wells Fargo and before Gillette. The brand itself is estimated to be worth USD 19.781 billion. For the sixth consecutive year, Louis Vuitton still at number one of ten most powerful brand published by the Millward Brown Optimor's 2011 BrandZ study with value of $24.3 billion. It was more than double value from the second rank.
Louis Vuitton is one of the most counterfeited brands in the fashion world due to its image as a status symbol.
Louis Vuitton is one of the world's leading international fashion houses. Louis Vuitton sells its luxury products through small boutiques in high-end department stores, and through the e-commerce section of its website.
French fashion house founded in 1854.
The label is well known for its LV monogram.
Products: ready-to-wear, shoes, watches, jewellery, accessories, sunglasses, and books.
Louis Vuitton is a one of the world's leading international luxury houses.
Bernard Arnault (President)
Marc Jacobs (Art Director)
Antoine Arnault (Director of Communications)
Revenue €20.32 billion (2010)
Parent LVMH
Madonna – Louis Vuitton ad campaign:
Luxury fashion retailer Louis Vuitton has revealed that Madonna is the new face of their Spring/Summer 2009 ad campaign that will debut in magazines from February. The eternal Material Girl will join the likes of Jennifer Lopez, Scarlett Johansson and Uma Thurman, who have all lent their looks for Louis Vuitton.
The famous Parisian luxury trunk maker invests the Carnavalet Museum in an exhibition entitled "Journey into the capital, Louis Vuitton and Paris." Through trunks, luggage and historical artifacts, the exhibition reveals the history of the house Louis Vuitton and that of the family Louis Vuitton from 1854 until today. The exhibition takes place at the Carnavalet Museum, 23 rue de Sévigné, 75003 Paris.
Contacts: 01 44 59 58 58; www.carnavalet.paris.fr
Louis Vuitton is the leading name in luxury and style. With its outstanding quality, its exceptional beauty, Louis Vuitton offers for the customers of the world only the best of the best. Louis Vuitton is also a great showcase, reputation and pride for France.
Website www.louisvuitton.com
THIS ARTICLE SUPPORT WITH THE INFO IN THE DIGITAL IQ REPORTS.
Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH.
Travel and Luxury industries have some different points in digital marketing mix.
Luxury Report presents luxury brand tangible products. Luxury industry must be not always presented strongly on websites because it must protect the exclusiveness of their luxury products in the goal of an effective business. Luxury industry brands are not great users of online business. Many luxury brands such as Ralph Lauren or Louis Vuitton prefer to sell directly their products to the customers on their luxuous shops to protect their luxury brand image! For them the online selling is too popular! But luxury industry use websites such as a way of communication and pay attention of the media; internet is used by them not to sell really, just as a marketing way of presentation.
Luxury industry brands according the report have their Facebook pages. Today Facebook becomes too popular and the luxury brand products know where to be present to find customers. Twitter is also an influential social platform which is used by luxury brands. According the report, 5 luxury industry brands offer a commerce-enabled mobile experience and 7 brands have mobile-enabled sites.
Travel industry brands use IPhone as an essential marketing: 56% of brands host a mobile site!48% offer at least one Iphone application. Facebook is the preferred platform of the travel industry. Travel industry Facebook pages grew 20% in Q1 2011 while traffic to brand sites declined 8% year on year.
The hotels have digital competences: brands with the highest IQs post the greatest growth in average daily room rates. Cruise Line sites are poorly designed, and often lack e-commerce. Travel brands are not located at digital capacity: though 93% offer online booking, only 28% utilize social media sharing, only 9% include user reviews, only 20% integrate Facebook and only 60% incorporate video. Travel industry also use emails to attract customers.
SOCIAL MEDIA VIEW OF THE TOP 3 DIGITAL IQ COMPANIES:
(from the report and reading)
Top 3 Travel industry brands:
DELTA:Genius brand: score 168
SOUTHWEST.COM: Genius brand: score 165
AMERICAN AIRLINES: Genius brand: score 158
These Top 3 have a good view about social media: strong Facebook platform, prefer to communicate with customers via social sites, direct marketing.
Top 3 Luxury industry brands:
COACH: Genius brand: score 171
RALPH LAUREN: Genius brand: score 167
LOUIS VUITTON: Genius brand: score 167
Facebook is also the champion of their social media communication marketing way. For them social medias become sites of discussion, conversation, become windows or galeries of product presentation, in the goal of attraction and for a flourishing business!
Presented by Frédéric NGUYEN EICHHOLZER, MBA2B, IEMI-CMH.
Tourism has an important relation with the climate.
As climate changes, the probabilities of certain types of weather events are affected.
The strong seasonality of beach tourism can be exacerbated by climate change. In many beach destinations the high tourist season coincides with low water regimes in dry seasons, aggravating water management and environmental issues.
The impacts of climate change and global warming will vary greatly in the different coastal regions. In Polar regions, there will be reductions in glacier extent and the thickness of glaciers.
Today we must promote a form of tourism which respects ecology system and the environment. We must use modern technological innovations to reduce the impact of climate change.
Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH, PARIS, FRANCE
