MERRY CHRISTMAS 2012

MERRY CHRISTMAS 2012!
Film realized by Frédéric Nguyen Eichholzer.

THINK TANK... THINK THANK!

The Think Tank in Hotel Lutetia Paris in April 27th 2012 was very interesting.
At first with Mr. Mark Rainford of De Care Systems Ireland, I have learned a lot of important things: exceptional services on multi-screens, internet explorer, websites, apps, iphone, Android, Nokia, Blackberry, that every platform should be tailored to meet the needs of the customers, the opportunity with 8 stages of the online travel buyer, the Appsuite and Travelbee with their key features, new technologies, the parties of FMKRS workshops, the available templates... The Intelligent Content Delivery (ICD) is very important for my online page... For Travel all these things are really important!
"Google - A Marketing Partner for Hoteliers" which was presented by Ms. Emilie Alba of Oneglobe Network Team, gave me ideas about competences of hospitality, VCS principe, google map, yelp, local search sites, Tripadvisor, hotel guests, integration app system... There were solutions for all people who would want to change!
I like very much the Easy Lift Service App of Sanjerbek and Alexandra, may be one day use this intelligent creation in Vietnam?
I especially like LobbyFriend because this service is very well for hospitality and tourism. I think that Lobbyfriend is clearly the friend of lobbies!
"Appnostic - Social Future Hotel Services and Bookings" which was presented by Mr. Brian Dass, CEO Appnostic, was very positive and interesting for me. The optimization of Appnostic is a great point! I don't forget the control system and the development of the system concerning Appnostic.
BrandStory Talking was a time of happiness: OscarPRGirl is reactive, MAHLIA is full of imagination, Sephora app for Ipad with music and innovation is Marketing! We need to use images, colors, comments, Marketing... for development! Le Citizen with Hotel du Canal Paris, with Room Service 79, Magic paper, Laissez-vous guider par Ipad, are "Meet in Style"! The video about Louis Vuitton was very interesting: sad atmosphere, sad colors, a digital marketing by pictures of a reason. Beautiful story. I think that the management of a hotel is not just turnover, but it is the management of art, culture, it is the exploitation of philosophy and sensibility, it is the management of emotions and the management of business plays.
Hotel Lutetia Paris Presentation was splendid. Music ambiance, slowly speak, black and white colors, patrimony, architecture, culture, valorisation... After this presentation we shall remember Hotel Lutetia Paris and the Think Tank.
The Futuremaker Think Tank was very interactive! It was too rich in imagination!
Thank you very much Ms. Craig, thank you for digital marketing! And finally I want to write these words: THINK TANK... THINK THANK!

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS.
(Paris, May 3rd 2012)

INTRODUCTION TO FANBOX

GOOGLE PROJECT GLASS

ANIMALS SERVICE MOBILE

Open publication - Free publishing - More business

ANIMALS SERVICE MOBILE
Created by Frédéric NGUYEN EICHHOLZER, MBA2B, IEMI-CMH PARIS

MOBILE MARKETING OF MARRIOTT AND MANDARIN ORIENTAL IN HOSPITALITY

Open publication - Free publishing - More business

Presented by Noe RODRIGUEZ & Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH.

Louis Vuitton Fall/Winter 2012/2013 Full Fashion Show

Louis Vuitton Fall/Winter 2011/2012 Full Fashion Show

GENERATION FLUX

The fable "The miller, his son and the donkey"

GENERATION FLUX, IT'S ABOUT ATTITUDE, NOT ABOUT AGE.

How do I relate to Generation Flux and how will it affect my career success?

I found this article very interesting. It's important to identify when the things are chaotic and when they are not.

I remember the widely dispersed fable "The miller, his son and the donkey". Though it may have ancient analogues, the earliest extant version is in the work of the 13th century Arab writer Ibn Said. There are many eastern versions of the tale and in Europe it was included in a number of Mediaeval collections. Since then it has been frequently included in collections of Aesop's fables as well as the influential Fables of Jean de la Fontaine.
The basic situation in this fable is of a man and his son who are accompanied by their donkey and meet constant criticism from passers by of the way it is used or treated by them. The story's purpose is to show that everyone has their own opinion and there is no way one can satisfy all. There are four or five different elements to the story that are ordered differently according to version. When both walk beside the donkey they are criticised for not riding it. When the father rides, he is blamed for making his young son walk; when the son rides, he is blamed for leaving his elderly father on foot. When both ride, they are berated for overburdening their beast. In later versions the father then exclaims that the only option left is to carry the donkey on his back; in others he does so, or father and son tie the donkey to a pole which they carry on their shoulders. This action causes general mirth and has an unhappy outcome, resulting in the donkey's death through one cause or another.

We live today in a period of complex economy. The new technologies are developed and we have many forms of digital marketing, social media, and our life attitude changes quickly with the chaotic economic situations. When we try to adapt too speedily, we are also influenced by generation flux and we have also different reactions.

Reading this article, I think that I should have to adapt in all situations. The generation flux is very important for me because it will affect my career success in my future professional life. I should learn new things and I should have to be informed about all things which are happening around me, for to have a good attitude and for to adapt in the modern evolution of the world.

A good flexibility in the marketing strategies when we understand generation flux, is a success key of business. Many people in the business think that generation flux is one of the most important elements, and they are ready to use a generation flux marketing!

Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH

SOCIAL INFLUENCE ACTION PLAN OF HOTELBLOOM BRUSSELS

Open publication - Free publishing - More business

SOCIAL INFLUENCE ACTION PLAN OF BLUE DRAGON HOTEL IN VIETNAM

SOCIAL INFLUENCE MARKETING TRENDS

Social Influence Marketing Trends for 2010

View more PowerPoint from Shiv Singh

MBA in International Hospitality and Luxury Brand Management Digital Marketing and Social Media

TV EVERYWHERE: AN IMPACT ON HOSPITALITY INDUSTRY

TV everywhere has a significant impact on the hospitality industry on Prezi

THE FUTURE OF SOCIAL MEDIA

REPUTATION MANAGEMENT SEMINAR REPUTATION MANAGEMENT DIRECTOR JOB DESCRIPTION

Reputation Management Director Job Description

Reputation Management Director Job Profile and Description

The Reputation Management Director is often employed in the PR firms and the post is actually very akin to the damage or loss control management director who has the responsibility to manage the potential financial losses of the company.  He or she has the responsibility to oversee a team of online search engine management consultants who manipulate search results to overwhelm negative slanderous content. The aim is to be ensure  that only positive one appear about a person, brand or company name on the first pages of search engine result.

Reputation Management Director Duties and Responsibilities

There are the following duties and responsibilities of a reputation management director:

• It will be needed to meet the clients to determine the extent of reputation damage from negative content.

• He or she needs to oversee the contents appearing in the first pages of a search engine result about their name or keyword.

• It will be the duty to present the options to the client to assist in their decision.

• He or she is responsible for implementing online reputation management.

• He or she needs to oversee the functions of the team of professionals to ensure they provide optimum service to clients.

• It will be needed to ensure that the work is in accordance with company rules and standards.

• He or she has the responsibility to develop the strategies and standards in implementing search engine manipulation properly.

Reputation Management Director Skills and Specifications

The required skills and specifications of a person desiring to do the job of a reputation management director are as follows:

• The person must necessarily have the excellent command of search engine optimization as applied in search result manipulation

• The other skills required in a person to do the job are the skills of communication and negotiation.

• He or she should have excellent interpersonal skills to deal with website owners and clients.

• He or she should have excellent organizational and problem solving skills.

• The person must have the multitasking abilities to do the multi tasking job.

Reputation Management Director Education and Qualifications

• The basic degree required for the job is a Master’s degree in management and administration.

• The person will be preferred fro the job having 10-15 years of past working experience in marketing, public relations or risk management.

Reputation Management Director Salary

The salary basically depends upon the location of the company, the industry, where it belongs and the value of reputation.

• The annual salary of a Reputation Management Director ranges from a low of $70,500 to a high of $137,700.

MY KEY ACHIEVEMENTS IN CLASS OF DIGITAL MARKETING AND REPUTATION MANAGEMENT

 

Many thanks!

The Digital Marketing and Reputation Management courses were very interesting.

Thanks to Digital Marketing and Reputation Management, I learned many things about online business and communication. I like very much marketing online, design, understanding social media, online relationship, search engine optimization...

Digital Marketing and Reputation Management are very important for a good business in hospitality and tourism. We live today in a world of communication and Digital Marketing is a very strong tool. It is really an intelligence of effective innovation.

I developed in these courses my creativity. I had new interesting experiences.

I have now many new good friends: Slideshare, Issuu, Prezi, SOMOLO, SEO...

Thanks to Digital Marketing and Reputation Management courses, now I know that there are familiar traditions of marrying luxury with the latest offerings from digital media, new technologies and innovation, and some of the brightest digital innovators, conceptors, inventors, developers and thinkers of our times like to provide luxury brands with an entry into the “now and here” of digital media and innovation today. 

I understood the role of digital marketing and reputation management for business in international hospitality and international tourism in our currently world.

Digital Marketing and Reputation Management are very important for my future professional life in international hospitality and international tourism.

Frédéric NGUYEN EICHHOLZER

MBA2B, IEMI-CMH PARIS

2012

MY FAVORITE RESTAURANT

For an unforgettable evening, I have selected for you this cozy restaurant with an exotic cuisine and a stunning view of Eiffel Tower.

It is the White House, Paris.

Perched on the roof of the Theatre des Champs-Elysées, on the fashionable Avenue Montaigne, the restaurant offers a breathtaking view of the Eiffel Tower with its huge picture window. In the White House restaurant, we leave Paris for Languedoc cuisine and its colors. In the kitchen we find a talented Chef, Sylvain Ruffenach, he invites you on a journey while making the dishes imagined by the Pourcel twins, who have decidedly earned their stars in the Michelin guide. This is an awakening for your senses, imaginative compositions that are full of flavours, with a Chef who is giving new life to a cuisine of Mediterranean origins, with a tendency towards specialties from the Languedoc. The dishes are well thought through, they are so fine they will have all palates sparkling. We have mixes of flavours here, a farandole of multiethnic smells, a careful presentation, nothing is lacking in this cuisine that just like the place will take you elsewhere in a matter of minutes.
Trendy decor which has been reviewed by one of the best student of Philippe Starck, Imaad Rahmouni. Special mention to the phosphorescent bar of changing colors.
You simply cannot miss the White House, it is a historical, magic, different and gourmet place so come here and taste a few moments out of time....

Budget just 80 to 100 euros

White House

15 Avenue Montaigne, Paris, France
Phone: 33 (0)1 79 97 33 73

Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS
January 2012

ATTRIBUTES OF LUXURY BUYERS

Open publication - Free publishing - More business

Presented by Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS
2012

SESSION 7 : LUXURY BRAND DIGITAL STRATEGIES THE DIGITAL STRATEGIES OF LOUIS VUITTON

One of the Top Luxury Brand Companies LOUIS VUITTON

View more presentations from CETRAD

LOUIS VUITTON use digital strategies in culture, history, fashion, brand image. It has a strong digital marketing with an interactive website.
With its outstanding quality, LOUIS VUITTON offers for the customers of the world only the best of the best.
LOUIS VUITTON is a great showcase, a good reputation and it has good luxury brand digital marketing strategies.
LOUIS VUITTON is positioning in brand values. It develops its business in Asian customers segmentation (Japanese, Chinese, Indian).
LOUIS VUITTON uses actually media social marketing strategies, for example Facebook, Twitter.

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS

DIGITAL STRATEGIES FOR LUXURY BRANDS

Digital Strategies for Luxury Brands

View more presentations from Marci Ikeler

CREATION OF A GOOD HOTEL REPUTATION MANAGEMENT IN VIETNAM BY A GOOD COMMUNICATION WITH THE HOSPITALITY AND TOURISM ASSOCIATIONS IN THE REGION

The participation in Hospitality and Tourism Associations in the region is very important to create a good reputation management for a hotel in Vietnam.

I propose the participation in 3 Hospitality and Tourism Associations in the region to promote the hotel:

The Asian Hospitality and Tourism Association (AHTA): AHTA is a professional association representing the Hospitality and Tourism Industry in Asian Countries. Established with a purpose driven objective, AHTA has already establish its network and links in the international arena of the Hospitality and Tourism Industry, our aims and objectives has establish our identity as a forerunner in the development of the Asian Hospitality and Tourism Industry.
AHTA International Recognition and Membership: The United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) established the Network of Asia-Pacific Education and Training Institutes in Tourism (APETIT) in 1997 to promote regional cooperation in human resources development for tourism. Currently, 252 education and training institutes and national tourism organizations in 45 countries and areas are participating in its activities.

The Vietnam Hotel Association: The association was established by the Vietnam Tourism Association. The association aims to promote cooperation among hotels across the country, improve services and develop the hotel sector. Mrs. Do Thi Hong Xuan, head of the hotel department under the Vietnam National Administration of Tourism, was selected chairperson of the association, which has an initial membership of around 120 being hotels from around the country. According to the Vietnam National Administration of Tourism, the country has around 10,900 tourist accommodations with 215,000 rooms. There are around 184 three-star standard accommodations with 13,200 rooms, 95 four-star facilities with 11,630 rooms and 35 five-star standard ones with over 8,800 rooms.

Pacific Asia Travel Association (PATA): is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region. The association’s constitution declared its purpose was “To encourage and assist in the development of the travel industries throughout the Pacific area”. While marketing activities were its primary goal, the delegates of the first conference also envisioned the association as one that could work with both government and private business in developing travel.

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS

APPNOSTIC, do they have the solution to the social media mesh?

With the evolution of digital marketing and reputation management, it appears that Appnostic has the solutions for today's social media mesh.

With its four products, it seems that that it covers the whole mesh with a friend-based recommendation net.

As we know, today, people are often more tweeter or more Facebook inclined. Well SocialBooker covers facebook by marketing to fans' friends, making online bookings on Facebook and TweetAgent interacts with Tweeter fans on a current basis. Social Promoter assists in the creation or development of social media accounts for clients, while ProjectInteractive offers the classical digital marketing services of experienced professionals.

For a hotel, this is interesting as its a way of subcontracting the digital marketing department which is a positive thing, because hotel management (or marketing departments) can best concentrate on improving customer service and service quality, instead of being burdened by numerous online interactions.

This is probably very interesting in the cases of large hotels and/or chains where there are numerous fan involvements and a separate marketing department. For today's situation and concerning the near future, under the condition, hotels can afford it, this seems to be an optimal solution to save the time of hotel employees so they can concentrate on core businesses.

Because of the diversity of their offer, Appnostic provides data, assistance, and digital marketing services using social media sites as a vector. As long as these social media sites are not outdated, Appnostic offers good solutions.

Opinion shared by:

Alice DUBOIN
Christophe EVRARD
Charlotte HUMNICKI
Frédéric NGUYEN EICHHOLZER

MBA2B, IEMI-CMH PARIS

SOMOLO ACTION ENGAGE

Stores Under Siege: The Rise of the SoMoLo Shopper

View more presentations from redprairiecorp

Step-by-Step Tutorial on Prezi Basics

For a step-by-step tutorial on how to use basic tools in Prezi, watch the video above and browse through the 6 steps below. In just a few minutes, you'll be set to create a stunning presentation!

Step 1: Double click anywhere to write
When you create a prezi, the canvas is your workspace. You can double-click anywhere on the canvas to add a text box to jot down your key ideas. As your ideas fill the canvas, you can drag it around to create more space.

Step 2: Zoom in to develop your ideas
Once you have added your ideas to the canvas as text, you can zoom in to these ideas to develop them and add more text. You can use the zoom buttons on the right side of the screen or scroll your mouse wheel to zoom in and out.

Step 3: Use the zebra for structure and size
Now, you can arrange your ideas and create hierarchy through size. When you click on one of the text boxes, you'll see the striped transformation zebra, which lets you move (center of the zebra), size and scale (inner ring of the zebra), and rotate objects of any kind (outer ring of the zebra).

Step 4: Add images from the Insert menu
When you're ready to add images, you can simply click Insert on the menu in the upper left, and click on the image you want to use. Once the image appears on the canvas, you can click on the image and use the zebra to move, size, or rotate it. Quick tip: before you get started, collect images you plan to use in your prezi and place them in a folder for easy access.

Step 5: Create your storyline
After you've added and arranged your text and images, it's time to add the storyline or path. Use the zoom buttons or mouse wheel to zoom out, as seeing the "big picture" can help you determine the right path for the ideas in your prezi. Click on Path, and add your storyline by clicking on the parts in the order in which you want to show them. If you want to change the order of your path, you can Delete All and start again or drag the unassigned path ball (that appears between path numbers) to the object you want to show.

Step 6: Click 'Show' to present!
Ready to present? To move into presentation mode, click on Show and step through your prezi with the arrow buttons or arrow keys. In Show, you can click to zoom in and out of your ideas at any point and press the arrows to get back to the path. Publish from Prezi.com with a click After you present, you can publish your prezi by clicking on it from prezi.com/my and checking the box marked Publish. On the Share tab, you can invite others to view or edit your prezi, and obtain an embed code to easily add the prezi to your blog.