CREATION OF A GOOD HOTEL REPUTATION MANAGEMENT IN VIETNAM BY A GOOD COMMUNICATION WITH THE HOSPITALITY AND TOURISM ASSOCIATIONS IN THE REGION

The participation in Hospitality and Tourism Associations in the region is very important to create a good reputation management for a hotel in Vietnam.

I propose the participation in 3 Hospitality and Tourism Associations in the region to promote the hotel:

The Asian Hospitality and Tourism Association (AHTA): AHTA is a professional association representing the Hospitality and Tourism Industry in Asian Countries. Established with a purpose driven objective, AHTA has already establish its network and links in the international arena of the Hospitality and Tourism Industry, our aims and objectives has establish our identity as a forerunner in the development of the Asian Hospitality and Tourism Industry.
AHTA International Recognition and Membership: The United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) established the Network of Asia-Pacific Education and Training Institutes in Tourism (APETIT) in 1997 to promote regional cooperation in human resources development for tourism. Currently, 252 education and training institutes and national tourism organizations in 45 countries and areas are participating in its activities.

The Vietnam Hotel Association: The association was established by the Vietnam Tourism Association. The association aims to promote cooperation among hotels across the country, improve services and develop the hotel sector. Mrs. Do Thi Hong Xuan, head of the hotel department under the Vietnam National Administration of Tourism, was selected chairperson of the association, which has an initial membership of around 120 being hotels from around the country. According to the Vietnam National Administration of Tourism, the country has around 10,900 tourist accommodations with 215,000 rooms. There are around 184 three-star standard accommodations with 13,200 rooms, 95 four-star facilities with 11,630 rooms and 35 five-star standard ones with over 8,800 rooms.

Pacific Asia Travel Association (PATA): is a membership association working to promote the responsible development of travel and tourism in the Asia Pacific region. The association’s constitution declared its purpose was “To encourage and assist in the development of the travel industries throughout the Pacific area”. While marketing activities were its primary goal, the delegates of the first conference also envisioned the association as one that could work with both government and private business in developing travel.

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS