SESSION 7 : LUXURY BRAND DIGITAL STRATEGIES THE DIGITAL STRATEGIES OF LOUIS VUITTON

One of the Top Luxury Brand Companies LOUIS VUITTON

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LOUIS VUITTON use digital strategies in culture, history, fashion, brand image. It has a strong digital marketing with an interactive website.
With its outstanding quality, LOUIS VUITTON offers for the customers of the world only the best of the best.
LOUIS VUITTON is a great showcase, a good reputation and it has good luxury brand digital marketing strategies.
LOUIS VUITTON is positioning in brand values. It develops its business in Asian customers segmentation (Japanese, Chinese, Indian).
LOUIS VUITTON uses actually media social marketing strategies, for example Facebook, Twitter.

Frédéric NGUYEN EICHHOLZER
MBA2B, IEMI-CMH PARIS